Ⅰ. China ranks first in the global export of sanitary napkins
China is firmly in the top position of the world’s largest exporter of гигиеническая салфеткаs and occupies a dominant position in the global trade pattern.
According to the data of the General Administration of Customs, in 2024, China’s exports of sanitary napkins and tampons (customs code 481830) increased significantly, with annual exports soaring to about US$1.5 billion and export volume exceeding 3.5 billion pieces. The trade map covers more than 190 countries and regions in the world, and the scale of exports is far ahead in the world.
As an emerging exporter, India’s exports of similar products in 2024 will be about US$420 million.
Although developed countries such as Europe and the United States have high-end product exports, the overall scale is far less than that of China.
Ⅱ. Export trend in 2024: Dual optimization of categories and markets
In 2024, China’s sanitary napkin exports will continue to grow, and the product structure and market layout will continue to be optimized. Export categories are more diversified, and high-end categories such as Салфетка из органического хлопкаs, liquid sanitary napkins, and menstrual pants account for 45% of the export growth, and their sales in the Southeast Asian market increased by 62% year-on-year.
For example, the Free Point brand has a market share of up to 18% in Vietnam, and the “Made in China” sanitary napkins are becoming more competitive in the international market with their high quality.
Ⅲ. Export advantages: dual support of manufacturing and trade layout
China’s strong export strength stems from a mature manufacturing system, a complete industrial chain (all-around support from raw materials to finished product production), and cost advantages.
Southeast Asia, Africa, and South America are still the main export markets for Chinese sanitary napkins. Taking Southeast Asia as an example, Vietnam, Indonesia, and other countries have limited local production capacity and are highly dependent on Chinese products. In 2024, China’s exports to Southeast Asia accounted for more than 42%.
The continuous promotion of the “Belt and Road” initiative has made China’s trade exchanges with countries along the route closer and has effectively driven the export of daily necessities such as sanitary napkins.
According to Xiamen Customs statistics, from January to July 2024, Fujian Province exported 862 million yuan of sanitary napkin products, accounting for 33.07% of the total export value of sanitary napkin products in the country during the same period, ranking first in the country. Among them, 682 million yuan was exported to countries participating in the Belt and Road Initiative, accounting for 79.12% of the total export value of sanitary napkins in Fujian Province during the same period.
IV. Export entities: the key role of OEM/ODM companies
From the perspective of export entities, Chinese OEM/ODM companies represented by Quanzhou Childsea Sanitary Products Co., Ltd. have played a key role. These companies have become important suppliers of global brands with large-scale production, customized services (flexible adjustment of product materials and specifications according to different market demands), and strict quality certification (such as ISO, and SGS).
V. 2025 started well, and future advantages are expected to be consolidated
From January to May 2025, China’s sanitary napkin exports continued to be good. In May 2025, my country’s sanitary napkin exports were 14.8483 million kilograms, up 24.88% year-on-year; the export value was 451.6245 million RMB, up 12.87% year-on-year. From the perspective of export destinations, the top 10 countries or regions in terms of export value in May 2025 are the United States, Russia, Taiwan, Ghana, Vietnam, Myanmar, Hong Kong, the United Kingdom, the Philippines, and Venezuela. From the perspective of export provinces, the top 5 provinces in terms of export value in May 2025 are Fujian Province, Zhejiang Province, Guangdong Province, Jiangsu Province, and Shanghai.
Резюме
Looking at the data in recent years, China has always firmly occupied the position of the world’s largest exporter of sanitary napkins and is an irreplaceable key link in the global supply chain. In the future, with the continuous innovation of Chinese companies and the growth of global market demand, China’s advantages in the field of sanitary napkin exports are expected to be further consolidated and expanded.
With mature OEM/ODM capabilities, a strict quality control system, and rapid response to market demand, Childsea has formed differentiated advantages in the fields of индивидуальные гигиенические салфетки и cotton sanitary napkins, providing global brands with solutions that combine quality and cost-effectiveness, and promoting the innovative development of the industry. If you are looking for high-quality sanitary napkins or have other questions, please feel free to связаться с нами!